Rock Concerts to promote London Dreams

This is very different from the traditional ways of promoting films, Vipul Shah, director producer of upcoming film London dreams has come up with a novice idea. Vipul Shah is arranging two open-air rock concerts at two venues Mumbai and Delhi next week, most probably on Oct 27 and Oct 28, 2009. The concerts will feature Ajay Devgan, Salman Khan, Asin in concert with musicians Shankar-Ehsaan-Loy.





The stars will perform in front of thousands of fans amidst the flawless security arrangements. Says Vipul, ''We don't want any security lapses. Our stars will be completely safe on stage. They will be performing not only to the songs from London Dreams. We're also looking at staging some of Salman and Ajay's biggest hits.''

Bollywood stars have never gone on stage to perform at live rock concerts. Vipul corrects that perception, ''Recently a similar thing happened with Rock On when the entire cast performed live. Many years ago Mukul Anand got Sanjay Dutt, Raveena Tandon and Salman Khan on stage for the promotion of Dus. So these London Dreams concerts will be deja vu for Salman.''

The stars have already started preparing for the two live concerts. While performing live for Salman is not a new experience, Ajay suffers from stage fright. But gradually, Ajay has been getting used to crowds and feels he can do it.

It will be a huge event , at the venues a turn-out of at least 3000 - 4000 people is expected. It would be no-ticket free-entry affair, so you can call it priceless experiences. After the concerts in Mumbai and Delhi, Vipul intends to stage similar live performances in the other metropolises.

London Dreams is slated for a 30 October release.